Bachelor of Art (Hons) in Graphic Design (Advertising)

In the contemporary landscape of creative digital technology, a Bachelor of Arts in Graphic Design with a focus on Advertising stands as a programme designed to equip students with the essential skills to thrive in the ever-evolving realm of advertising and visual communication. Through this degree, students are immersed in a curriculum that blends traditional design principles seamlessly with cutting-edge digital tools, facilitating the creation of impactful and engaging advertising campaigns across diverse media platforms. This programme underscores the significance of digital innovation, empowering students to craft compelling graphics, animations, and interactive content that resonate profoundly with modern audiences. With an emphasis on integrated campaigns, data-driven strategies, and user-centred design, students learn to navigate the intricacies of the digital age while fostering a keen awareness of user experience (UX) design. Mastery of multi-platform skills, proficiency in industry-standard tools, and an appreciation for ethical considerations in advertising further round out the comprehensive education provided. Moreover, students are prepared to adapt to emerging technologies, collaborate effectively, and even embark on entrepreneurial pursuits within the advertising and design industry. By striking a harmonious balance between tradition and technology, this programme readies graduates to make meaningful contributions to reshaping the landscape of advertising in the contemporary digital era.