Bachelor of Art (Honours) in Graphic Design (Advertising)

Be a Graphic Designer

Intake starts in March, July, October


Full-time, 3 years

Programme Level


Awarding Institution

University of Cyberjaya Main Campus


March, July, October
Available to International and Domestic students.
(N/0211/6/0015)06/28 (MQA/PA16513)04/28


Is Graphic Design (Advertising) Degree for You?

In today's rapidly evolving digital landscape, a Bachelors of Art in Graphic Design Degree with a specialisation in Advertising is crucial for those aiming to excel in the advertising and visual communications field. Our graphic design degree is designed to provide students with the vital skills needed for success in the dynamic world of advertising, enabling the creation of compelling and impactful advertising campaigns for various media platforms.

This degree teaches students to master the digital age's complexities while focusing on user experience (UX) design, emphasising on integrated campaigns, data-driven strategies, and user-centred design. With a curriculum that fosters multi-platform skill mastery, proficiency in industry-standard tools, and ethical advertising practices, students are well-prepared to adapt to new technologies, collaborate effectively, and pursue entrepreneurial ventures in the design and advertising sectors. This Graphic Design degree balances traditional design principles with the latest digital technologies, preparing graduates to significantly influence the digital advertising landscape.

Career Impact

Career Prospect

As students acquire the necessary skills and knowledge from our Graphic Design degree, they can venture into careers, such as:

  • Digital Designer
  • Art Director
  • UI/UX Designer
  • Motion Graphics Designer
  • Social Media Content Creator
  • Visual Content Strategist
  • Digital Marketing Specialist
  • E-commerce Designer
  • Creative Consultant
  • Brand Identity Designer
  • Content Creator
  • Interactive Media Designer
  • Digital Illustrator
  • VR Designer
  • AR Specialist
  • User Researcher
  • Content Marketing Strategist
  • Freelancer/Entrepreneur
  • Educator
  • Creative Director

Career Organisation

Holders of a Graphic Design degree find opportunities in a wide array of organisations such as:

  • Advertising Agencies
  • Design Studios
  • Digital Marketing Agencies
  • Creative Departments of Companies
  • Media Production Companies
  • Interactive Agencies
  • E-commerce Companies
  • Social Media Agencies
  • Web Development Firms
  • Animation Studios
  • Video Production Companies
  • Branding and Identity Agencies
  • Public Relations Firms
  • Marketing Departments
  • Tech Startups
  • Publishing Houses
  • Educational Institutions
  • Nonprofit Organizations
  • Event Management Companies
  • Freelance or Self-Employed

Course Structure

Course Description

The Bachelor of Arts (Hons) in Graphic Design (Advertising) is a comprehensive 3-year programme designed to teach students effective visual communication through design. Covering essential topics like logos, layouts, and design principles, the course prepares students to create aesthetically pleasing designs that communicate messages effectively. It also focuses on adapting design work for the digital realm, ensuring that students are ready for the industry's current demands.

Students are graded based on assignments (30%), projects and presentations (30%), and a final project portfolio (40%).

Course Training and Practical

To enhance the learning experience and prepare students for the industry, our Graphic Design degree is incorporated with comprehensive training and practical methods, such as:

• Hands-on Workshops
• Design Challenges
• Industry Collaboration
• Portfolio Development
• Critique Sessions
• Guest Lectures
• Field Trips

Year 1

  • History of Design
  • Fundamentals of Digital Arts
  • Creative Studies
  • Basic Drawing
  • Design Fundamental
  • Digital Illustration
  • Digital Drawing
  • Creative Typography
  • Digital Photography
  • Colour Studies

Year 2

  • Consumer Behaviour
  • Creative Copywriting
  • Branding Design
  • Layout and Composition
  • Computer Graphic, Visualisation and Animation
  • Digital Advertising
  • Project Management
  • Advertising Campaigns
  • Graphic Design Theory and Practice
  • Content Development & Entrepreneurship
  • Advertising Ethics
  • Advertising Analytics

Year 3

  • Media Planning and Buying
  • Advertising Design
  • Art Direction
  • Project 1 (Proposal)
  • Project 2 (Final Project)
  • Industrial Training

The Experience

Who is teaching?

Students are taught by:

  • Lecturers employed by UoC
  • Design Educators
  • Advertising Professionals
  • Digital Media Specialists
  • Guest Speakers
  • Media Planning and Analytics Professionals

With the following teaching and learning methods:

  • Lectures and Seminars
  • Workshops and Practical Sessions
  • Guest Lectures and Industry Talks
  • Internships and Industry Placements
  • Field Trips and Site Visits
  • Online Learning Platforms

On Campus Learning

Classes are held at Cyberjaya Campus with our state of the art facilities.
Virtual Tour of University Cyberjaya Campus

Off Campus Learning

Off campus learning can include, but are not limited by the following:

• Advertising Agencies
• Design Studios
• Industry Events
• Client Collaborations
• Internships
• Networking Events
• Field Research
• Collaborative Projects
• Guest Speaker Events
• Community Engagement

Solve World Challenges

Graduates with a Bachelor of Arts in Graphic Design majoring in Advertising are uniquely positioned to address global challenges through creative solutions. By crafting impactful visuals and campaigns, they can raise awareness on critical issues such as climate change and inequality, advocate for change, and promote sustainability. Their skills are essential in crisis communication, preserving cultures, promoting health, and driving social change. Through creativity, graduates can contribute to a better world by designing materials that educate, advocate, and engage people globally.

Entry Requirement




A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent.


A pass in A-Level with a minimum of Grade D in any 2 subjects.


A pass in STAM with a minimum grade of Jayyid, or its equivalent.

Matriculation or Foundation

A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent.

Diploma Level

A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent.

Diploma Level

A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to University's approval.


Diploma Level

A pass in DKM/DLKM /DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline.


Find out more.


Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University.

For International Students Only

Achieve a minimum score of Band 3 in MUET or equivalent.




Pass an interview OR submission of portfolio determined by the University as required.

How to Apply

Applications can be made using our Online Registration System.
Create Account
Create an account in Student System
Complete your documentations
Choose your programme
Upload your documents
Submit your application

Be the Change

Together we'll build better future and investment in your future career.
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