A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent.
In the contemporary landscape of creative digital technology, a Bachelor of Arts in Graphic Design with a focus on Advertising stands as a programme designed to equip students with the essential skills to thrive in the ever-evolving realm of advertising and visual communication. Through this degree, students are immersed in a curriculum that blends traditional design principles seamlessly with cutting-edge digital tools, facilitating the creation of impactful and engaging advertising campaigns across diverse media platforms. This programme underscores the significance of digital innovation, empowering students to craft compelling graphics, animations, and interactive content that resonate profoundly with modern audiences. With an emphasis on integrated campaigns, data-driven strategies, and user-centred design, students learn to navigate the intricacies of the digital age while fostering a keen awareness of user experience (UX) design. Mastery of multi-platform skills, proficiency in industry-standard tools, and an appreciation for ethical considerations in advertising further round out the comprehensive education provided. Moreover, students are prepared to adapt to emerging technologies, collaborate effectively, and even embark on entrepreneurial pursuits within the advertising and design industry. By striking a harmonious balance between tradition and technology, this programme readies graduates to make meaningful contributions to reshaping the landscape of advertising in the contemporary digital era.
The Bachelor of Art (Hons) in Graphic Design (Advertising) is a 3-year programme that trains students to use visuals to communicate messages effectively. Among many others, it covers topics such as logos, layouts, and design principles. The course teaches students to create designs that look good and convey ideas well. Students also learn to adapt their work to the digital world. Students are graded based on assignments (30%), projects and presentations (30%), and a final project portfolio (40%).
Students are taught by:
With the following teaching and learning methods:
Graduates with a Bachelor of Arts in Graphic Design majoring in Advertising can play a vital role in addressing world challenges in the fast-paced creative era. They can create impactful visuals and campaigns that raise awareness about critical issues like climate change, inequality, and health. They can inspire positive actions by designing engaging educational content, advocating for change through persuasive visuals, and promoting sustainability. Their skills are essential in crisis communication, preserving cultures, promoting health, and driving social change. Through creativity, graduates can contribute to a better world by designing materials that educate, advocate, and engage people globally.
A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent.
A pass in A-Level with a minimum of Grade D in any 2 subjects.
A pass in STAM with a minimum grade of Jayyid, or its equivalent.
A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent.
A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent.
A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to University's approval.
A pass in DKM/DLKM /DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline.
Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University.
Achieve a minimum score of Band 3 in MUET or equivalent.
Pass an interview OR submission of portfolio determined by the University as required.