Bachelor of Art (Hons) in Graphic Design (Advertising)

Be a Graphic Designer

Intake starts in March, July, October


Full-time, 3 years

Programme Level


Awarding Institution

University of Cyberjaya Main Campus


March, July, October
Available to International and Domestic students.
(N/0211/6/0015) 06/28 (MQA/PA 16513) 04/28


Is Graphic Design (Advertising) for You?

In the contemporary landscape of creative digital technology, a Bachelor of Arts in Graphic Design with a focus on Advertising stands as a programme designed to equip students with the essential skills to thrive in the ever-evolving realm of advertising and visual communication. Through this degree, students are immersed in a curriculum that blends traditional design principles seamlessly with cutting-edge digital tools, facilitating the creation of impactful and engaging advertising campaigns across diverse media platforms. This programme underscores the significance of digital innovation, empowering students to craft compelling graphics, animations, and interactive content that resonate profoundly with modern audiences. With an emphasis on integrated campaigns, data-driven strategies, and user-centred design, students learn to navigate the intricacies of the digital age while fostering a keen awareness of user experience (UX) design. Mastery of multi-platform skills, proficiency in industry-standard tools, and an appreciation for ethical considerations in advertising further round out the comprehensive education provided. Moreover, students are prepared to adapt to emerging technologies, collaborate effectively, and even embark on entrepreneurial pursuits within the advertising and design industry. By striking a harmonious balance between tradition and technology, this programme readies graduates to make meaningful contributions to reshaping the landscape of advertising in the contemporary digital era.

Career Impact

Career Prospect

  • Digital Designer
  • Art Director
  • UI/UX Designer
  • Motion Graphics Designer
  • Social Media Content Creator
  • Visual Content Strategist
  • Digital Marketing Specialist
  • E-commerce Designer
  • Creative Consultant
  • Brand Identity Designer
  • Content Creator
  • Interactive Media Designer
  • Digital Illustrator
  • VR Designer
  • AR Specialist
  • User Researcher
  • Content Marketing Strategist
  • Freelancer/Entrepreneur
  • Educator
  • Creative Director

Career Organisation

  • Advertising Agencies
  • Design Studios
  • Digital Marketing Agencies
  • Creative Departments of Companies
  • Media Production Companies
  • Interactive Agencies
  • E-commerce Companies
  • Social Media Agencies
  • Web Development Firms
  • Animation Studios
  • Video Production Companies
  • Branding and Identity Agencies
  • Public Relations Firms
  • Marketing Departments
  • Tech Startups
  • Publishing Houses
  • Educational Institutions
  • Nonprofit Organizations
  • Event Management Companies
  • Freelance or Self-Employed

Course Structure

Course Description

The Bachelor of Art (Hons) in Graphic Design (Advertising) is a 3-year programme that trains students to use visuals to communicate messages effectively. Among many others, it covers topics such as logos, layouts, and design principles. The course teaches students to create designs that look good and convey ideas well. Students also learn to adapt their work to the digital world. Students are graded based on assignments (30%), projects and presentations (30%), and a final project portfolio (40%).

Course Training and Practical

The following are the comprehensive training and practical methods that we intend to incorporate into the Bachelor of Art in Graphic Design programme to enhance students' learning experience and prepare them for the industry:

• Hands-on Workshops
• Design Challenges
• Industry Collaboration
• Portfolio Development
• Critique Sessions
• Guest Lectures
• Field Trips

Year 1

  • History of Design
  • Fundamentals of Digital Arts
  • Creative Studies
  • Basic Drawing
  • Design Fundamental
  • Digital Illustration
  • Digital Drawing
  • Creative Typography
  • Digital Photography
  • Colour Studies

Year 2

  • Consumer Behaviour
  • Creative Copywriting
  • Branding Design
  • Layout and Composition
  • Computer Graphic, Visualisation and Animation
  • Digital Advertising
  • Project Management
  • Advertising Campaigns
  • Graphic Design Theory and Practice
  • Content Development & Entrepreneurship
  • Advertising Ethics
  • Advertising Analytics

Year 3

  • Media Planning and Buying
  • Advertising Design
  • Art Direction
  • Project 1 (Proposal)
  • Project 2 (Final Project)

The Experience

Who is teaching?

Students are taught by:

  • Lecturers employed by UoC
  • Design Educators
  • Advertising Professionals
  • Digital Media Specialists
  • Guest Speakers
  • Media Planning and Analytics Professionals

With the following teaching and learning methods:

  • Lectures and Seminars
  • Workshops and Practical Sessions
  • Guest Lectures and Industry Talks
  • Internships and Industry Placements
  • Field Trips and Site Visits
  • Online Learning Platforms

On Campus Learning

Classes are held at Cyberjaya Campus with our state of the art facilities.
Virtual Tour of University Cyberjaya Campus

Off Campus Learning

Off campus learning can include, but are not limited by the following:

• Advertising Agencies
• Design Studios
• Industry Events
• Client Collaborations
• Internships
• Networking Events
• Field Research
• Collaborative Projects
• Guest Speaker Events
• Community Engagement

Solve World Challenges

Graduates with a Bachelor of Arts in Graphic Design majoring in Advertising can play a vital role in addressing world challenges in the fast-paced creative era. They can create impactful visuals and campaigns that raise awareness about critical issues like climate change, inequality, and health. They can inspire positive actions by designing engaging educational content, advocating for change through persuasive visuals, and promoting sustainability. Their skills are essential in crisis communication, preserving cultures, promoting health, and driving social change. Through creativity, graduates can contribute to a better world by designing materials that educate, advocate, and engage people globally.

Entry Requirement




A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent.


A pass in A-Level with a minimum of Grade D in any 2 subjects.


A pass in STAM with a minimum grade of Jayyid, or its equivalent.

Matriculation or Foundation

A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent.

Diploma Level

A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent.

Diploma Level

A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to University's approval.


Diploma Level

A pass in DKM/DLKM /DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline.


Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University.

For International Students Only

Achieve a minimum score of Band 3 in MUET or equivalent.




Pass an interview OR submission of portfolio determined by the University as required.

How to Apply

Applications can be made using our Online Registration System.
Create Account
Create an account in Student System
Complete your documentations
Choose your programme
Upload your documents
Submit your application

Be the Change

Together we'll build better future and investment in your future career.
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