Bachelor in Business Administration (Honours)

Bachelor in Business Administration (Honours)

KPT/JPS(N/345/6/1093)01/23 / (MQA/PA10722)12/23

This programme will provide students with a firm foundation to understand and master key business concepts, theories as well as real-life case studies. Students will be exposed to subject areas like accounting and finance, human resource management, information technology, management science and marketing, as well as a whole range of other options including industrial electives in healthcare management as an option. The programme also features unique components that provide digital competencies which are critical in today’s digital-driven economy. The University and the Faculty leverage on its strategic location in Cyberjaya, the heart of Malaysia’s Technology Hub to bring together the best industry leaders and the academia to provide a truly industry relevant teaching experience.

Career Prospects

Students will be well equipped to seek a career as:-
Administrative Executive
Sales Executive
Marketing Executive
HR Assistant Executive

Duration Of Studies

3 years (9 semesters)

Year 1 Courses

TITAS/Malaysian 3
Hubungan Etnik/Bahasa Melayu Komunikasi 2
Principles of Management
Business Economic
Problem Solving Skills
Business Communication
Young Mercy/Wataniah/ISLET
Kerajaan & Dasar Awam Malaysia/Culture & Diversity
Introduction to Web Design
Public Speaking & Presentation
Introduction to Accounting
Talent Management
Introduction to Operation Management
Entrepreneurship
Principles of Marketing

Year 2 Courses

Business Finance
Organization Behaviour
Business Law
Innovation
Managing Intellectual Property
Cost Accounting
Design Thinking
English for Occupational Purpose
Leadership & Governance
Product Design & Development
E-Business
Managing Innovation
Business and Organisation Sustainability
Specialism Elective 1
Specialism Elective 2
Year 3 Courses

Business Research
International Business
Consumer Behaviour
Strategic Management
Data Driven Business
Specialism Elective 3
Supply Chain Management
Digital Leadership
Business Ethics
Business Project
Economic Development & Issues
Specialism Elective 4
Elective

1. Business Administration
a. Digital Marketing
b. Contemporary Issues in Entrepreneurship & Business
c. Cyber Data & Security
d. Data Mining & Big Data2. Digital Marketing
a. Digital Marketing
b. Content Marketing
c. Marketing Analytics
d. Mobile Marketing

3. Business Analytics
a. Commerce Analytics
b. Agile Methodology
c. Data Ethics & Privacy
d. Data Mining & Big Data

4. Healthcare Management
a. Ethics & Legal Aspects in Healthcare
b. Healthcare Service Quality
c. Healthcare Financing
d. Healthcare, Safety, Emergency Crisis Management

Study Mode

Full-time :

  • Lectures and tutorials
  • Written assessments

Entry Requirements

To be eligible for entry into the program, an applicant must have met any of the following requirements:

Examinations Requirement
Sijil Tinggi Persekolahan Malaysia (STPM) Minimum CGPA of 2.00 in two subjects, including a pass in Mathematics and English at SPM level (or equivalent); OR
Sijil Tinggi Agama Malaysia (STAM) Minimum Grade Jayyid, including a pass in Mathematics and English in at SPM level (or equivalent); OR
Diploma and Advance Diploma Level 4 & 5, MQF (or equivalent); OR
Matriculation/Foundation Minimum CGPA of 2.00; OR
Unified Examination Certificate (UEC) Minimum Grade B in 5 subjects including a pass Mathematics and English; OR
Any equivalent qualification recognised by the Malaysian Government
For international students only:

Minimum IELTS score of 5.5 or equivalent.

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